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In india , a middle class family would travel by scooter in the classic, death-defying indian fashion the father would drive with his son on the floorboard in front. It is a study of the challenges faced by tata motors limited, main issues behind the shift, reason behind selecting gujarat for establishment of the plant and.
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This case and the accompanying three-part theory-based movie describe tata motors’ strategic move to create and launch the tata nano. Projects + news + case studies have a look at projects details and the latest news about nanovations and its products. International case study conference 2015, mumbai, india 47 | page ies management college and research centre, mumbai tata nano: a positioning disaster.
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